Just like with your filename, you want to write descriptive alt text that lets search engines know what your image is all about.

While human beings have five senses, Google has only three “senses” for finding and determining the value of content on the internet.

Below, you will find a brief overview of the four main types of SEO, along with their primary targets.

When I first started learning SEO, I found the guides to be either be too high level, too detailed, or too fragmented.

Include your target keyword. This helps users determine if their page matches their search intent. Google also bolds keywords (and synonyms of keywords) that match the user’s search query. Which stands out visually and could boost clicks.

Header tags. Breaking your content into pieces with header tags provides a better read more user experience and makes it easier for web crawlers to index your page.

Localized content. Targeting a specific demographic and localized content can help your business website improve its visibility.

Apart from giving search engines the warm fuzzies, you’ll at the same time help visitors quickly find the content they want, it’s a good old-fashioned win-win.

SEO provides a set of strategies that focus on boosting a website’s visibility on search engines. The higher your rank is, the more traffic your site will get.

These concepts take time and patience to master so sit back, relax, and get ready to take some notes.

Backlinks. Also known as inbound links, those are links to your website placed on other sites, serving as an indicator of your site’s authority.

A course that reveals the fundamentals of SEO through real-world comparisons, helping you boost your website’s search engine presence.

If enough people bounce from your site to the search engine results, this tells Google that your result didn’t give that searcher what they were looking for.

From page load time to website security, here are the most important ranking factors you need to know: